(1)
Briefly introduce your team?

We are a graphic designer duo of Lee Yeonjeong and Lee Harim, born in the same year. In 2014, we established a graphic designer studio Works. We are based in Seoul, South Korea, and work nationwide for design projects that straddle both art and commerce scenes.

(2)
Briefly introduce yourself.

My name is Lee Yeonjeong. I live in Seoul, and I manage a graphic design studio Works (co-managing with Harim who is next to me). 🤓

(3)
What was the most meaningful/interesting work you have done in the Works studio?

Selecting only one is too difficult. The 'OoH_MOVING IMAGE' that we announced in 2020 was impactful in ways. We reconfigured and distorted slightly the familiar and oft-seen advertisements’ main copies, images, and grammar structures to make large-scale advertising images that lacked the object of advertisement, and we screened it. 'OoH_MOVING IMAGE' is a 272.7187m by 20m, an image massive in scale. Would I ever make an image larger than this one? Further, would I ever appreciate it in real size? Probably not. You could feel out the real-size images in this website.

(4)
What do you think is most important when working?

A sense of humor. The final design result might not reveal real jokes, but I think a humorous conversation during the working process is not only important but indispensable. Seriousness also works, but I often find answers in humorous conversations that loosens the atmosphere. 👽 oh, and sweets at appropriate timings. 🤤

(5)
What do you think you should attend to the most when working as a team?

Trust and curiosity. 🪄

(6)
What do you think is your role and strength in a team setting?

DJ🎧(although recently I’ve been keeping quiet after new friends started working in the office) I choose songs to work to based on the weather and the office mood. I make efforts to keep the atmosphere of the workplace free and informal.

(7)
What is the strength and roles of your partner in a team setting?

Unexpectedness. A sudden burst of sharp comments and ideas! I like her unexpected qualities, so I scarcely have time to be bored when working. What’s more, she often shrewdly points out important aspects after being so wacky. And that gap in her personality is surely thrilling. It is already hysterical to think about what silly things she will say.

(8)
What is the meaning of working as a team for you?

I always like things in pairs rather than singular.🥂 Working as a team feels like the “perfect” condition. When the project isn’t going great, it is easy to work our ways through it, and in proud or exciting moments it is twice as joyful.

(9)
How would you imagine the team 10 years from now?

We were friends for 15 years, have worked together for 10 years now. I should add 10 years more to that? I have never really lived my life imagining the future, but let me try. 10 years from now…we will be designing a new project or a business we wanted to realize, and have a fabulous breakfast at a perfect pancake house. It may be a pancake house we started? 🥞

(10)
What is your favorite typeface? Brief introduction and reasons why.

HY postcards. If you are the OB(old boy) of Korea it is impossible not to like the typeface there. It is a typeface that often appeared in our childhood comic books and animation series. Here are some examples.

(11)
Cats/dogs

For cats, I am thinking of my roommate’s cat Saewoo. A being with thousands of voices. I have lived with her for four years, and she expresses her feelings with quite a lot of different voices. Now…I am asking her to play with her favorite toy foxtail (dog-grass in Korean).